Customer Experience Kit
Plant Your Seeds For Customer Success with Customer Experience - Hit Your Target Goals
I led the team as Director of Marketing & Creative in developing and designing a marketing campaign aimed to inform our clients how we can better their customer success plans by aligning memorable kits with key moments in a customer success plan.
We developed the messaging content, sourcing of relevant products, design inspiration, production, kitting, and marketing.
Coining Coworkers
"Plant Your Seeds For Customer Success with Customer Experience - Hit Your Target Goals"
Customer Success is ensuring customers achieve success with products & services throughout their life cycle. This often keeps customers engaged, informed, increases revenue, and retains the customer. When customers succeed, both the customer and company benefit from it. Therefore, it is in the companies best interest to have a customer success plan that guides their client along their life cycle.
ScreenBroidery has learned that building well-crafted merchandise marketing kits into the Customer Success plan grabs customer’s attention, strengthens the message, and creates a memorable experience. Kits with attentive packaging and meaningful products that cater to one thoughtful message create more success for their client’s customer success plan. ScreenBroidery's success is achieved through delivering products to our clients that lead their customer's happiness and retention.
Our Goals:
Educate
Tap Into Client’s Customer Success Plan
Create Kits
Increase Customer’s Success
The Campaign
Paired up with the launch of the campaign - shirts were launched to match the box design.
This accomplishes two things - excites employees to talk about the campaign launch as well as keeping it on the forefront of our sales rep's minds to talk about this objective when they wear it around.
Oh, not to mention, they are simply just repping company gear.
