Since 2015, I have led the charge in curating official merchandise for the Indianapolis Monumental Marathon, a Boston Marathon Qualifier with 19,000 runners. I work with our design team to develop retail-style merchandise and then work with our eCommerce team on getting the products online and launched.

Each year I have learned from the previous data to continuously improve our product. Paying close attention to what buyers want in terms of both style, function, and cost has allowed our team to increase sales by as much as 233% over a single year.